What should an AI receptionist for a small business actually do?
A useful AI receptionist does the work a front-desk person would do on your busiest day, on every channel at once, without taking a break. It should reply instantly, sound like your business, capture the lead, and either book the job or hand it to you cleanly. The core jobs are:
- Answer common customer questions instantly and accurately, in your brand voice.
- Capture the customer's contact details and qualify the enquiry.
- Book the appointment or job, or escalate to a human when needed.
- Follow up automatically if the lead goes quiet.
- Log every conversation so you can review and correct anything off-tone.
How is a custom AI agent different from a generic chatbot?
A generic chatbot answers from a template and a public FAQ, so it tends to sound robotic and gives shallow or wrong answers the moment a question gets specific. A custom AI agent is trained on your real data and your tone, and it escalates rather than guesses. The difference shows up the most in niche businesses.
| Capability | Generic chatbot / template | Attorus custom AI agent |
|---|---|---|
| Knowledge source | Public FAQ, scripted flows | Your real products, pricing, policies and past replies |
| Tone | Generic, recognisably "bot" | Tone-matched to your historical replies before go-live |
| Unknown questions | Guesses or dead-ends | Escalates to your team instead of inventing an answer |
| Channels | Usually web chat only | SMS, email, Instagram, WhatsApp, Messenger and live chat |
| Human handover | Clunky or absent | You start typing and the agent steps back instantly |
How much does an AI receptionist cost in Australia?
There is no single sticker price, because the cost tracks how much work the agent does for you. Three things move it: how many channels it covers, how deeply it integrates with your existing systems, and your conversation volume. Most operators start in the low four figures monthly, with no setup fee for standard deployments and a tailored quote in writing after a 30-minute consultation.
- Channels: one channel costs less than a full SMS, email, social and live-chat rollout.
- Integrations: connecting your CRM, calendar and booking tools adds setup depth.
- Volume: a high-traffic inbox needs more capacity than a quiet one.
Engagements run month-to-month with no lock-in, and your data exports cleanly if you ever leave, so the investment in training the agent on your brand stays portable.
How fast can it go live, and is it right for your business?
The deployment timeline is confirmed in writing after the consultation, and niche or high-stakes inboxes are usually where it performs best, because the agent is trained on your specifics rather than a generic script. You keep full control: every conversation is visible in a real-time console with an audit log, and the moment you start typing in a thread, the agent steps back and the conversation is yours.